Studio to take game promotion to the next level by gaining access to 800+ approved publishers with a combined audience of 20 million players.

London: 4 January 2023 – First Look Games has added yet another big-name studio to its growing roster of partners after putting pen to paper on a deal with RAW iGaming, the studio that positions itself as the pink shark in the sea of sameness.

RAW iGaming is one of the hottest providers in the market right now, gaining notoriety for its innovative and patent-pending Super Slice engine which uses wheels instead of reels.

The provider will use First Look Games for the purpose of game promotion, using its network of 800+ approved affiliates to increase exposure for its slots among operators and players in highly competitive online casino markets across Europe and beyond.

As a First Look Games partner, RAW iGaming can share information about each of its standout slot titles including logos, images and videos of them being played. These assets are hosted in a dedicated library where affiliates can download information for individual games or in bulk.

RAW iGaming can manage all information and assets via the FLG Studio Management Centre where it can also highlight any exclusivity agreements and even add or remove jurisdictions for each title.

FLG understands that studios want to control the information released about their games, and that’s why the platform allows developers to choose what information is shared with publishers and when that information is made available to them.

They can also access a suite of compliance tools to ensure that all reviews and content created and published by affiliates is accurate and responsible.

Tom Galanis, Co-Founder of First Look Games, said: “RAW iGaming has made a big splash in the market but by using the First Look Games platform the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before.

“Our approved publishers have a combined player audience in excess of 20 million people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”

Tom Wood, CEO at RAW iGaming, added: “We have positioned RAW as a pink shark, something completely new in an endless sea of similar games launched every month. This partnership with FLG allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.

“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”


RAW, founded in March 2021 by well-known industry experts, is a completely new studio with a conviction to create entertainment that stands out. We develop innovative, easy-to-understand and boundary-pushing games, that exist outside of the commoditised world we call the Sea of Sameness. RAW is known for the patent pending SuperSlice® games and the new patent-pending mechanic, SuperTracks®, recently launched in November 2022.

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First Look Games is the only outsourced affiliate hub to facilitate the distribution of approved game assets and information between its extensive affiliate and studio communities. It builds direct connections between its game studio partners and the collective B2C reach of its affiliate publishers for the purposes of game promotion. 

We serve studios by providing them with an effective route to gain unrivalled visibility for new and existing games. Today, we have more than 800 approved publishers ready and waiting for game information with their combined audience totalling more than 20 million players. 

Our platform does much of the heavy lifting when it comes to affiliate outreach while also ensuring studios have total control of the information that is released to affiliates, and when that information is made available. 

With a data-centric reporting system and platform that identifies game inaccuracies, First Look Games provides compliant outreach in order to increase ROI on game development. To date, FLG boasts over 100,000 downloads of game assets and over 30,000 unique game reviews. 

For affiliates, we provide easy access to approved information, assets and content for a studio’s entire game library. Offering many of the biggest names in game development via a single log in, this simplifies the procurement of accurate game information. Our goal is to improve the volume, quality and compliance of the content they create around slots and casino games.  

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